Three Questions for Theo Rocha

Three Questions For... Theo Rocha, Creative Director at F/Nazca Saatchi & Saatchi, São Paulo

1. What inspires you outside of the industry?

People. Their desires, motivations and their relationship with tech, music and art.

2. What is your favourite brand and why?

The first brands that come to my mind are the experience brands that I use daily like Instagram, Facebook, Google and Airbnb.
Nike because I’m a big sneaker head. But as an ad guy, the brand that I really admire is Red Bull.

3. Which piece of work do you wish you had done?

I can’t make a wishlist without Honda Grrr, Sony Balls and Cadbury Gorilla. But to pick just one I’ll stay with Red Bull Stratos.