Three Questions for Mark Fairbanks

Three Questions For... Mark Fairbanks, Group Creative Director R/GA, London

1. What inspires you outside of the industry?    

Outside of the industry I love karate. I have been participating for 10 years now and my Sensei is a true inspiration. 8th Dan and still says he learns something new about karate every single day.

2. What is your favourite brand?

My favourite brand is DAZN. I’ve only just become aware of them but it is a sports streaming service built by fans for fans. Having met the guys they genuinely love sport and are as far away from the Murdochs of the world as you’ll find.

3. Which piece of work do you wish you had done?

Jay Z Decode by Droga. The scale, the ambition, the craft. Everything was perfect. Cannes seems to have gone backwards since then. One-offs seem the order of the day now. Every single piece of the Decode work would win Gold let alone the whole campaign.

https://www.youtube.com/watch?v=XNic4wf8AYg

Credits: Droga5 New York