Three Questions for Zed Elliot

Three Questions For... Zed Elliott, Creative Director, Extravert

1. What inspires you outside of the industry?

Design projects, whether architecture or industrial design, like the van/box truck conversion which i'm doing currently, where most of the components are light-weight composites and alloy to save millimetres and grams.

2. What is your favourite brand?

For 20 years i've had a Lotus where the whole ethos of "Less is more", performance through "adding lightness" is directly linked to an amazing driver experience, especially on track. It's opened the door to so many friendships.

3. Which piece of work do you wish you had done?

The Glue Society's melted ice cream van - 'hot with a chance of a late storm'