Three Questions for Sarah McGregor

Three Questions For... Sarah McGregor, Head of Copy, Leo Burnett Melbourne

1. What inspires you outside of the industry?

I'm inspired by other creative problem solvers, especially technical thinkers like architects or masters of insight, like comedians.

2. What is your favourite brand and why?

Currently, Adidas. They're collaborative, brave, inventive and relevant.

3. Which piece of work do you wish you had done?

Channel Four - Meet the Superhumans. The way it 're-brands' disability is inspired, the craft is impeccable and it's just incredibly emotive, on all kinds of levels.