Three Questions for... Nick Allsop

Three Questions For... Nick Allsop, Executive Creative Director, TBWA\London

1.  What are you most excited about that’s happening in the industry today?

'Advertising For Good' - sure, it's just networks trying to win at Cannes but it's great for creatives and NGOs.

2. And if you could change one thing about the industry, what would it be?

Offices for creatives - open plan is just nonsense for writers.

3. What is your favourite ad of all time and why?

Anything from the Oasis campaign (below) - it breaks a very deep-seated rule about deference to the consumer, which why it's so funny and 'refreshing'.