Three Questions for... Ralph Van Dijk

Three Questions For... Ralph Van Dijk, Founder, Eardrum.

1. What are you most excited about that’s happening in the industry today?

I love that it’s so much harder to get away with crap work. We know who skips, swipes, blocks or even hates the work that gets put out there and conversely we know when the good stuff gets picked up and talked about. The days of foisting rubbish on consumers who have no choice but to sit through it, are thankfully numbered.

2. And if you could change one thing about the industry, what would it be?

Scam. I’m potentially shooting myself in the foot here because some agencies only use us when they want to win an award, but I wish the same determination to make everything as good as it can be, could be applied to every brief and not just the proactive ones.

3. What is your favourite ad of all time and why?

Epuron: Power of Wind. I always factor in the degree of difficulty when judging at award shows (which is why I turn into Scrooge when it comes to public service campaigns) but this was a tough brief. However the solution was genius and the execution was perfect.