Three Questions for... Ransley Burrows
Three Questions For... Ransley Burrows, Regional Creative Director at MullenLowe Bangkok
1. What are you most excited about that’s happening in the industry today?
Ideas taking fresh, unexpected forms, shapes, and mediums.
2. And if you could change one thing about the industry, what would it be?
Bring back the lemons. Brands are not perfect, but they portray otherwise. Embrace the flaws and celebrate the truth and you’ll establish genuine, long lasting connections with people because we are beautifully flawed too.
3. What is your favourite ad of all time and why?
Doyle Dane Bernbach’s ‘Snowplough’ commercial for Volkswagen. Insightful, simple and convincing.