Three Questions for... Penny Buck

Three Questions For... Penny Buck, Creative Director, Sibling Agency

1. What are you most excited about that’s happening in the industry today?

What's happening here at Sibling. I get to work in-house collaboratively with media, PR and clients to create campaigns that are "earned first".

2. And if you could change one thing about the industry, what would it be?

If I could change one thing, it would be that there was more strong, senior women managing Creative Departments across Australia.

3. What is your favourite ad of all time and why?

My favourite ad changes all the time. At the moment my favourite is "Like a Girl" because it challenges the stereotypes of what a woman is and can be. It is also changing the language the world uses to stereotype women as weak.