Three Questions For... Ben Webster

Three Questions For... Ben Webster, recently Creative Director at Grey Healthcare Group

What inspires you?

Seeing big problems in the world being solved by big ideas.

What do you look for in a Creative's book?

Someone who can think out of the box, but also get the job done.

What does 'creativity' mean to me?

In our business being creative isn't about being wacky, it's about using our ideas to solve business challenges.