Three Questions For... Paul Fishlock
Three Questions For... Paul Fishlock, Principal, Behaviour Change Partners, and former F in BMF
What inspires you?
The extraordinary privilege of making a living solving real world problems creatively.
What do you look for in a Creative’s book?
Can this person pay his or her way? If you earn $100k you need to generate revenue of more than twice that or you’re costing my agency money.
What does ‘creativity’ mean to you?
Using insights and originality to change behaviour.