Three Questions For... Paul Fishlock

Three Questions For... Paul Fishlock, Principal, Behaviour Change Partners, and former F in BMF

What inspires you?

The extraordinary privilege of making a living solving real world problems creatively.

What do you look for in a Creative’s book?

Can this person pay his or her way? If you earn $100k you need to generate revenue of more than twice that or you’re costing my agency money.

What does ‘creativity’ mean to you?

Using insights and originality to change behaviour.