Three Questions For... Pat Baron, Chief Creative Officer at McCann Melbourne.
What inspires you?
Problems. Bigger the problem the better.
What do you look for in a creative’s book?
Authenticity and individuality. In a world of homogenised propositions, social media, data and technology I want to see humanity in their book.
What does ‘creativity’ mean to you?
Creativity is what ever you want it to mean. That’s its beauty. To me it’s freedom.
