Three Questions for... Pat Baron

Three Questions For... Pat Baron, Chief Creative Officer at McCann Melbourne.

What inspires you?

Problems. Bigger the problem the better.

What do you look for in a creative’s book?

Authenticity and individuality. In a world of homogenised propositions, social media, data and technology I want to see humanity in their book.

What does ‘creativity’ mean to you?

Creativity is what ever you want it to mean. That’s its beauty. To me it’s freedom.