Three Questions for... Tim Green

Three Questions For... Tim Green, Senior Creative Guy - Venables, Bell & Partners, San Francisco

What inspires you? 

This is a tough question. There is no one thing that inspires me, but I love to see simple, clever things executed perfectly or more than perfectly. It could be an ad, or a photo, or a piece of design or anything really that fits that criteria.  I always have my eyes open looking at everything that is going on around me, soaking up as much as I can.

What do you look for in a Creative’s book?

I look for strong strategic thinking, executed well. I always prefer to see a few high quality things over a bunch of average page fillers.

What does ‘creativity’ mean to you?

I guess creativity is saying something in a way that is as far away from what you are trying to say, with it still making sense.