Three Questions For... Rob Martin Murphy, Executive Creative Director, Ikon Group
What inspires you?
Music, Sport, Art, Literature... culture in all its forms really. Oh, and jumping in the ocean.
What do you look for in a Creative’s book?
Interestingness - in their work and their lives. A few "Damn, I wish I thought of that" don't hurt either.
What does ‘creativity’ mean to you?
Finding the beautifully obvious in the blindingly complex.