Three Questions for... Jay Morgan

Three Questions For... Jay Morgan, Group Digital Creative Director at J. Walter Thompson Worldwide

1) What inspires you?

People and new technology. People because everyone has a unique experience that creates unique ideas and technology because it opens up new possibilities with ideas.

2) What do you look for in a Creative’s book?

I look for good solid work that inspires me, that stands out and feels considered, and their side projects. I need to feel passion.

3) What does ‘creativity’ mean to you?

Creativity is problem solving with an agenda. I know very creative finance people.