Three Questions For... Jay Morgan, Group Digital Creative Director at J. Walter Thompson Worldwide

1) What inspires you?

People and new technology. People because everyone has a unique experience that creates unique ideas and technology because it opens up new possibilities with ideas.

2) What do you look for in a Creative’s book?

I look for good solid work that inspires me, that stands out and feels considered, and their side projects. I need to feel passion.

3) What does ‘creativity’ mean to you?

Creativity is problem solving with an agenda. I know very creative finance people.