Tim Cairns, Creative Director at BBDO New York

1) What inspires you?

Seeing any form of creative project where it’s clear that people were having fun when they came up with it. The producing of the idea may have been tough, but when you can tell people had fun during the concepting part, it gives you hope.

2) What do you look for in a Creative’s book?

Different approaches to the same old problems. I want to see how your brain tackles it. Not what you think will impress an award jury or studied in last year’s annual.

3) What does ‘creativity’ mean to you?

A raised voice. I’m told I talk louder the more excited I am by an idea. So, loud talking, I guess.