Three Questions For... David Clarke

David Clarke, Group Creative Director, AKQA New York

What inspires you?

Change. The new. The risk, reward and experience of doing something that hasn’t been done before. At least not in that way. And the people and moments that broaden our view just enough to reveal the next adventure.

What do you look for in a Creative’s book?

I look for a curious mind, experienced hands, and enough applications of both to invoke a little envy.

What does ‘creativity’ mean to you?

It’s the knock-out punch no one saw coming. Experiences, films, technology, businesses or baking methods that rattle the cage and change our world. Or the people in it.