Three Questions For... Nitin Mistry

Nitin Mistry, Creative Director at Deepend

What inspires you?

Stories of passionate, tenacious people who rock the world with their creativity.

What do you look for in a Creative’s book?

Most portfolios inevitably are variations on the same themes. So the shock of the new always gets my attention. Ingredients of which could be sublime craft, smart design or innovative tech.

What does ‘creativity’ mean to you?

The ability to create beautiful clarity out of confusion and complexity.