Pete Buckley, Creative Partner, Disciple.

1) What inspires you?

I'm inspired by how unbelievably different and funny people can be. Right now I'm loving the NRL because of its talent for producing comedy.

2) What do you look for in a Creative’s book?

I look for a level of depth and substance in the thinking. Of course some crazy fresh stuff helps but an ability to get to the heart of the matter and offer a unique perspective is where the excitement lives.

3) What does ‘creativity’ mean to you?

Remaining true to yourself.