Three Questions For... Eran Thomson

Eran Thomson, Creative Director and founder of LaughMasters Academy.

What inspires you?

Surprises and Problems. When you see something exciting and new its a gift that can trigger all sorts of fresh ideas and perspectives. Problems because solving and fixing things is in my nature.

What do you look for in a Creative’s book?

Ideas and Craft. Whether it be a way with words, a way without words (visual solutions), or acute attention to detail, ideas are only part of the gig. Execution counts.

What does ‘creativity’ mean to you?

So many things, but part of it for me is about being open to new things and never doing what’s already been done. In this industry in particular its about originality and freshness.