David Chidlow, Creative Director at Jack Morton Worldwide

What inspires you? 

Passion and intelligence take some beating, especially when present in the same moment, person or idea. Oh, and time. A ticking clock will always, but always remind and inspire me to make the most of what’s present

What do you look for in a Creative’s book?

Intelligence, empathy, wit and, vitally, a glimpse into the person creating the work. A sense of them, their voice and their own, hopefully, unique style.

What does ‘creativity’ mean to you?

Wonderful synthesis. Half-thoughts, images, sounds, memories - moments brought together and crafted into something new. Utterly addictive and uplifting.