Phil Shearer, ECD at We Are Social

What inspires you?

Stories that are either completely unexpected or that uncover a side of humanity I've never thought about before. Or both.

What do you look for in a creative’s book?

A good reason to meet them face to face.

What does creativity mean to you?

It's a buzzword in advertising that people use to assure themselves it was ok not to pursue an entirely artistic endeavour in life. Or the ability to look at something and see it differently.