Mick Hunter, Creative Director, Grown-Ups

What inspires you?

People who are cleverer than I am.

What do you look for in a Creative’s book?

Strategic thinking. Also I like to see something other than ads in someone's book. I once hired someone who produced their own comic book. It told me something about their personality as well as their divergence of thinking.

What does ‘creativity’ mean to you?

Everything.