Glen Dickson, Creative Director at DDB Melbourne

What inspires you?

It's difficult to give a short answer here. Like everybody, I'm impacted by a whole bunch of stuff. But I feel most inspired by the people who teach me new things and the places where I remember old things.

What do you look for in a Creative's book?

Empathy. Intelligence. And work I wish I'd done.

What does ‘creativity’ mean to you?

It's linked to the question above, I guess. In the context of advertising I think 'creativity' requires us to bring together two (deceptively) simple things. The empathy to see people for who they really are. And the intelligence to connect with them in ways in which they'll care.