Three Questions For... Tom Sanders
Tom Sanders, Strategy and Creative Director at Play Communications
What inspires you?
170bpm uplifting hardcore rave music.
What do you look for in a Creative’s book?
A good book is like a good collection of short stories – all tackle different topics but each shows the steady hand of someone who can craft wonderful ideas, trigger heart-pumping emotions and say something deep in just a few words.
What does ‘creativity’ mean to you?
Creativity is doing things how you think they should be done, not how you’re told they’re done.