Andrew Ostrom, Executive Creative Director at The General Store

What inspires you?

Transcendent thinkers. People that can manage to sit above incredibly daunting problems, deconstruct them, connect all the dots and see a way to create cataclysmic change. We’re living in an age where every idea is being scrutinised. Including many baked in foundational ideas. It’s an exciting time to be a part of. Where many new world-changing heroes are set to emerge. (Let’s just be clear, I’m not talking about advertising)

What do you look for in a Creative’s book?

A desire to connect to an audience on a human level. One thing that is a hint of someone's true potential.

What does ‘creativity’ mean to you?

A different way of seeing.