Three Questions For... Dylan Harrison

Dylan Harrison, former ECD DDB Sydney, now a Director at Exit Films

What inspires you?
Humanity. Any creativity that connects me to and better articulates the human condition, gets me every time.

What do you look for in a Creative’s book?
See answer above.

What does ‘creativity’ mean to you?
Not taking your audience's attention for granted, being original while being simple and relevant. What I've always loved about advertising is taking a familiar message and making it feel new through nothing but your originality, the gift of creativity