Three Questions For... Justin Ruben

Justin Ruben, Group Creative Director at Droga5 NY

What inspires you?
Great ideas in any form - a film, a book or product.

What do you look for in a Creative’s book?
Big ideas that go beyond advertising and can have a positive effect on the business as a whole. I'm also just as interested in the thinking behind the work as the work itself.

What does ‘creativity’ mean to you?
Something unique or interesting that has been created.