Three Questions For… Ben Kay

Ben Kay, Creative Director at TBWAMedia Arts Lab, Los Angeles

What inspires you?
Anyone who gives zero f***s about the doubts of others.

What do you look for in a Creative’s book?
Beyond good ads: gumption. Have they made something off their own backs, maybe pulling favours or whatever. It shows skills in enrolling others and using their initiative. 3

What does ‘creativity’ mean to you?
Seeing something no one else can see, then bringing it into reality.