Three Questions For... Scott Smith
Scott Smith, Creative Director at DDB Remedy
What inspires you?
Passion. Brilliant simplicity. Surprising, provocative thinking.
What do you look for in a Creative’s book?
Certainly, I’m looking for originality, insight, persuasiveness. But I am also looking for the ability to make that intuitive leap. That little bit of indefinable magic. It doesn’t have to be polished, or even deliberate. But you know it when you see it.
What does creativity mean to you?
Creativity means the world to me.