Three Questions For… Andrew Tinning

 Andrew Tinning, Creative Director at SHEDcsc

What inspires you?
That moment that just when you thought you’d seen it all, something comes along to make you realise you haven’t and never will. This applies to life and everything else outside of advertising.

What do you look for in a creative book?
Ideas with big hairy legs that work their big hairy balls off.

What does creativity mean to you?
It’s the magic that science will never be able to truly replicate (hopefully!) And it’s what’s responsible for that moment that I answered question no.1 with