Three Questions For… Rosie Arnold
Rosie Arnold, Deputy ECD at BBH London
What inspires you?
A great idea in ANYTHING - it can be technology or advertising or just someone’s simple gesture of kindness - I love witnessing that moment when you marvel at the brain behind it.
What do you look for in a creative book?
A range of thinking across all media - but I also look for a poster campaign. It shows that the person can reduce an idea to its simplest form and show their powers of design and punchy writing.
What does creativity mean to you?
The ability to solve problems in fresh, inspiring ways.