Three Questions For… Richard Muntz

Richard Muntz, ECD at JWT Melbourne

1) What inspires you? It’s more “who”… Nile Rodgers. He has a certain knack for re-appropriating jazz chords to produce pure pop hooks – ear worms - that have connected with hundreds of millions of people.

2) What do you look for in a Creative’s book? The best creatives practice the dark art of “creategy”. They take a chunk of strategy – an insight into the human condition or a piece of research / data - and clever this into a creative idea.

3) What does creativity mean to you? A provocative conversation between two people.