Three Questions for Fred Saldanha

Three Questions For… Fred Saldanha, Executive Creative Director at Huge, Brooklyn

1. What inspires you outside of the industry?

Mostly, people. Random, normal, odd, creative and inspiring people. The funny thing is, the best inspiration will come when you least expect it.

2. What is your favourite brand?

The one that takes risks, hates any kind of corporate BS and believes in the power of creativity.

3. Which piece of work do you wish you had done?

That’s tough. There are so many. If I had to pick just a few, I would select Cadbury’s “Gorilla”, Guinness’s “Surfer”, the Old Spice “Response Campaign” and the Burger King’s “Subservient Chicken“.

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