People. Their desires, motivations and their relationship with tech, music and art.
The first brands that come to my mind are the experience brands that I use daily like Instagram, Facebook, Google and Airbnb.
Nike because I’m a big sneaker head. But as an ad guy, the brand that I really admire is Red Bull.
I can’t make a wishlist without Honda Grrr, Sony Balls and Cadbury Gorilla. But to pick just one I’ll stay with Red Bull Stratos.