I think inspiration comes from everywhere, a good creative needs to remain curious 100% of the time.
Today I think it’s Vans. They have never lost their identity, and never forget the people that supported them since the beginning, which is really beautiful nowadays.
I wish I had done Puma’s ‘After Hours Athletes’ campaign, the insight is so powerful – they’ve changed the way to communicate a sports brand. Also, I wish I had done Dove Sketches, the campaign is wonderful and all the parts are connected to achieve something bigger. Powerful message, beautiful execution and outstanding results.