Three Questions for Gabriel Araujo

Three Questions For… Gabriel Araujo, Executive Creative Director International at Ketchum

1. What inspires you outside of the industry?

I think inspiration comes from everywhere, a good creative needs to remain curious 100% of the time.

2. What is your favourite brand?

Today I think it’s Vans. They have never lost their identity, and never forget the people that supported them since the beginning, which is really beautiful nowadays.

3. Which piece of work do you wish you had done?

I wish I had done Puma’s ‘After Hours Athletes’ campaign, the insight is so powerful – they’ve changed the way to communicate a sports brand. Also, I wish I had done Dove Sketches, the campaign is wonderful and all the parts are connected to achieve something bigger. Powerful message, beautiful execution and outstanding results.

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