By and large, the industry is based on principles that were introduced over 60 years ago. The very fabric of what we do and how we do it is changing. The things we used to have lots of – time, money, people – have become scarce resource. Change brings opportunity to do things not just differently, but better.
We are terrible at monetising the value of our creativity and the intangible value that it brings to our clients’ brands. I’d change that.
Blackcurrant Tango – Sebastian. Because: “You’re an exchange student aren’t you?”. 20 years on and the ridiculous, nationalistic fervour still gets me.