Three Questions For… Vince Frost

Three Questions For… Vince Frost, Creative CEO at Frost* collective

1. What are you most excited about that’s happening in the industry today?

Big data.

2. And if you could change one thing about the industry, what would it be?

It’s changing at a tremendous pace. We can’t control it. We are moving towards automisation. I give it 3 years and we will all be obsolete.

3. What is your favourite ad of all time and why?

I don’t watch TV.

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