Three Questions For… Jon Kelly, Creative Director, iris Sydney
1. What are you most excited about that’s happening in the industry today?
Adblockers and Netflix mean brands literally have to do brilliant and brave.
2. And if you could change one thing about the industry, what would it be?
Scam polishing, metal winning, case study award videos.
3. What is your favourite ad of all time and why?
A Yellow Pages ad with a gardener called Ted. I cried tears of relief to this aged 8.